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The global diamond market size was pegged at roughly US$87.31 billion growing was predicted to grow at a CAGR of 3.0%. The main reason for this forecast is the increasing demand from emerging economies in Asia Pacific like India & China. In a survey conducted by Bain & company in the year 2020, it was noted that Diamonds continue to be a gift that everyone looks forward to and is a key to happy occasions like a marriage. In fact the study also points to consumers who have said that they would spend equal or more amounts on diamonds post pandemic which shows that diamonds have a strong emotional connect.
To ensure that the value of the diamond, its provenance etc., was clear to the manufacturers, retailers & consumers, NetObjex came up with the following solution you can read in this case study.
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