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Back	PMMI - Brand Protection and Product Traceability Executive Summary When purchasing products from a store or pharmacy consumers look for assurance that the products they select will be safe for consumption. However, as brand manufacturers continue to source from an evergrowing list of ingredient and material suppliers, the question, “Is this product safe?” becomes a growing concern. In order to allay these concerns, brand manufacturers are increasingly focused on multilayered coding and marking solutions that are fully integrated through the entire supply chain, right through, and up to, disposal. In this report, seventy-five brand manufacturers, industry experts and technology suppliers share their experiences complying with traceability regulations in the food, beverage and pharmaceutical industries. Professionals have identified that there are still many areas within the supply chain that have weak links regarding product traceability. Brand manufacturers need to consider the value of their products, including the liability and risks of a product recall, when implementing solutions for a brand protection system. Most solutions are customized for a particular product and industry.
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