Brauer worked with Metalcraft to select Premium Polyester Bar Code Labels for the reusable totes.

"Our best-case scenario would be to reuse a tote 26 times a year, and they last somewhere between three and five years," said Brauer. "The label will last as long as the tote."

The durable label is pliable enough to conform to curved surfaces. Subsurface printing keeps the bar code readable despite abrasion, and the adhesive holds against heat, cold and humidity as the totes travel to and from stores.

Brauer's tote supplier even applies the labels for Casey's; he orders almost 15,000 totes per year to accommodate replacements and the company's growth. Download the case study to learn more.