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Back	CYBRA Case Study \| WESTFOUR West Four wanted to improve its product packaging. “Black and white just won’t cut it anymore,” says Fafard. “We need to be able to speak to the customer.” Adding color to product labels is a popular and effective way for brands to improve their brand image and customer loyalty. Brand recognition, product appeal, and competitive advantages have direct correlations to how items are packaged and designed. In fact, color used on products and in marketing communications enhances brand recognition by up to 80 percent.1 But improving a brand’s outward appearance isn’t the only reason to use color labels and packaging. Color labels can help highlight important information such as instructions and safety information. In instances of safety, color labels are often a requirement. GHS labels, for example, are required to be colorized in order to be OSHA compliant. It also helps in production. Color is a great way to distinguish tasks as well as basic vital information. Brands can reduce order picking and shipping errors by employing color labeling. This product is a single user license only. Copying and/or networking is prohibited. By purchasing this product, you agree to abide by the AIM End User License Agreement.
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